AI makes building fast. Knowing what to build is still the hard part.
Anyone can prompt a model to write code now. What doesn't commoditise is taste — judgement about what to build, what to leave out, where depth matters — and systems thinking: seeing how a change in one system ripples across the others, and spotting the structural problem behind the surface one.
That's built over years of breadth across products, teams and businesses — big tech (Apple, Tesla), startups, and running my own operations on systems I've built and kept in production. The AI tooling is the entry ticket. The judgement is what you're actually buying.
8+ yrs
at Apple and Tesla — first-hand experience of how the best products in the world are delivered.
6+ yrs
running projects, operations and business-critical internal software end to end for a B2B scale-up.